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A vision statement is a brief description of the end goal of a complex project or programme. The need for a succinct and memorable description is necessary where there are many stakeholders who need to gain an insight into the end result of a complex piece of work.
The purpose of this document is similar to that of an artist’s impression of a major construction project. It doesn’t provide much detail but gives a good understanding of what the work is all about.
Often seen as something peculiar to programmes, the vision statement can be equally applicable to a project, particularly larger or more complex projects where stakeholders need to be engaged early in the life cycle.
There are no standard sections to a vision statement but it is important that it promotes the justification for the work as well as the outputs, changes and benefits that will arise.