The stakeholder register records information about individuals and groups who have an interest in the work being performed.
Typical headings in the register include:
The name of the stakeholder whether an individual or group.
- Contact details
As well as listing points of contact with the stakeholder, this section could also express the stakeholder’s preferred methods of contact and reasons for the preferences.
- Area and level of interest
The areas of the project, programme or portfolio in which the stakeholder is interested and an estimate of their level of interest.
The area of interest could be expressed in terms of any aspect of the work. A stakeholder may be interested in specific outputs or benefits, the impact on them of the activity that produces outputs and benefits or a combination of both.
The level of interest could be in explanatory form or simply an estimate on a scale of high, medium and low.
The first point to note is whether the stakeholder is generally supportive of, or opposed to, the work. The level of influence should then be assessed and how that influence may be manifested.
- Communications log
A record of communication with the stakeholder.
- Cross references
Specific stakeholders may be associated with particular aspects of delivery (such as risks, contracts, products etc.) that are documented elsewhere. This section should include useful cross-references to other documentation.
The most affected and/or influential stakeholders may have individual stakeholder profiles containing the above information in more detailed form. These stakeholders should be included in the register with a cross-reference to their individual profiles.
- Supporting information
It is often useful to view stakeholder information as a whole rather than on a stakeholder by stakeholder basis. For example, supporting information may include:
a stakeholder map which shows a matrix of stakeholders and areas of interest. This makes it easy to see all the areas of interest of a particular stakeholder; all the stakeholders interested in a particular area; common grouping of stakeholder and interest.
- An interest/influence matrix plots stakeholders on a matrix that has scales of influence and interest (typically high, medium and low). This quickly identifies the key influencers and assists in deciding how communications will be managed.